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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by companies around the world. Ries has founded a number of startups and has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric. Eric served as the Entrepreneur in Residence at Harvard Business School and the Innovation Design Engineering Organization and he is the founder and CEO of the Long Term Stock Exchange. In 2015, he ran a Kickstarter campaign to produce The Leader's Guide, which went on to become one of the top Kickstarter book campaigns of all time. Eric lives in San Francisco with his wife and two children.