Examination Thesis from the year 2005 in the subject Business economics - Economic and Social History, grade: 1, American Management and Business Administration Institute, language: English, abstract: What were the main reasons for Starbucks success? Mistakes which other companies did - and Starbucks not: -companies didn't rise enough money to finance growth -companies franchised too early and too widely -companies lost control of quality -companies didn't invest in systems and processes -companies hired inexperienced people or the wrong people -companies were so eager to grow that they picked the wrong real estate locations. -companies didn't have the discipline to walk away from a site if they couldn't make the economics work. -All of them lost money, they didn't use their years of losses to build a strong foundation for growth. You can't create a world-class enterprise without investing it.