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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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Description

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys". The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

Author Biography:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Release date NZ
January 16th, 2013
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
McGraw-Hill Professional
Pages
208
Publisher
McGraw-Hill Education - Europe
Dimensions
155x229x15
ISBN-13
9780071802024
Product ID
20219808

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