Social cognitive neuroscience is an emerging branch of cognitive
neuroscience that bridges together social psychology and
neuroscience. At its core is an understanding of the relationship
between the brain and social interaction.
The social cognitive neuroscientist places empirical endeavor
within a three-stage framework, and questions falling under the SCN
rubric undergo interrogation at each of these three levels.
Firstly, we seek to understand a neuroscience of social
interactions at the social level. Here we need to understand the
motivational and other social factors that drive our behavior and
experience in the real world.
It goes without saying that any study of the cognitive
neuroscience of socially interactive behavior must first be
informed by social psychological theory to maintain ecological
validity. Second, the social cognitive neuroscientist must be an
adroit cognitive psychologist and be able to examine interactive
behavior from the cognitive level. It is here that
information-processing models and theories are applied to the
understanding of our social behavior. Finally, studies at the
neural level seek to inform us about the cortical structures, as
well as the way they interact with other, in the mediation of the
previous cognitive level.
This volume brings together contributions from leading thinkers
in both the social cognitive neurosciences and business to provide
a comprehensive introduction and overview of a social cognitive
neuroscience of the business brain.
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Carl Senior and Michael J. Butler are the authors of The Social Cognitive Neuroscience of Organizations, Volume 1118, published by Wiley.