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The role of Social Media in B2B communication by Valeriya Zhukova
The role of Social Media in B2B communication by Valeriya Zhukova
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The role of Social Media in B2B communication

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Description

Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 78, University of Brighton (Business School), course: Digital marketing, language: English, abstract: The aim of this paper is to analyse existing academic literature and researches and to discuss the role of social media in B2B field. The second, this paper proposes the evidence of social media importance for B2B companies. The third, it illustrates online tendencies in social media for B2B companies. The forth, this study explains why B2B companies are lagging B2C companies on social media activities.
Release date NZ
January 5th, 2017
Audience
  • General (US: Trade)
Imprint
Grin Publishing
Pages
20
Publisher
Grin Publishing
Dimensions
178x254x1
ISBN-13
9783668375239
Product ID
26590170

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