Everything readers need to know to win valuable publicity for their product, service, or business. Includes setting objectives and designing an integrated publicity plan; writing press releases, fact sheets, and feature stories; extensive checklists; and a complete breakdown of sources available to publicists. Everything readers need to know to win valuable publicity for their product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and features stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, web sites, and more.

Author Biography

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions. Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as Director of Corporate Communications for iMind Education Systems, Inc.