Business & Economics Books:

The Promiscuous Customers

Invisible Brands Delivering Value to Digital Markets

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

The Promiscuous Customers by Michael Bayler
$48.99
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 2-3 weeks

Availability

Delivering to:

Estimated arrival:

  • Around 19-22 March using standard courier delivery

Description

Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Part field book, part manifesto, and part behind--the--scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e--business. It balances crisp observation with just--in--time pragmatism, on a solid foundation of value and quality management. Created by two of Britaina s most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business. Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e--business strategy consultancy.

Author Biography

MICHAEL BAYLER came into digital media in 1991 following a marketing career in entertainment in Europe, Asia, and the US. He held senior positions in electronic publishing and brand consulting, and founded a digital production company in 1996, prior to forming The e--Value Partnership with David. Mike specialises in marketing, communications and brand strategy for digital markets. DAVID STOUGHTON made the transition from television production to digital media in 1989, becoming operations director of AIM, one of the first UK new media agencies. He established his own consultancy, DSA, in 1996. David has formal training in project and technology management, and has consulted on an extensive range of large digital projects. Mike and David founded The e--Value Partnership in early 1999, to advise senior management on strategy and planning for digital business.
Release date NZ
November 7th, 2001
Country of Publication
United Kingdom
Illustrations
Ill.
Imprint
Capstone Publishing Ltd
Pages
278
Dimensions
156x233x21
ISBN-13
9781841121598
Product ID
3078463

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 212 Banana Points