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The Preference-Driven Lead User Method for New Product Development by Alexander Sann
The Preference-Driven Lead User Method for New Product Development by Alexander Sann
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The Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources
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Description

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Author Biography:

Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.
Release date NZ
February 28th, 2017
Audience
  • Professional & Vocational
Edition
1st ed. 2017
Illustrations
20 Illustrations, black and white; XXII, 235 p. 20 illus.
Pages
235
Dimensions
148x210x14
ISBN-13
9783658172626
Product ID
26602101

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