Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing. Product management is the art, science and skill of bringing a successful product to life. In THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success. If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.