Business & Economics Books:

Practice of Market and Social Research

An Introduction



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

The Practice of Market and Social Research: An Introduction by Yvonne McGivern
Sorry, this product is not currently available to order


The Practice of Market and Social Research 2nd edition provides a comprehensive account of the techniques of market and social research and the practical tasks involved in setting up and running research projects from identifying the problem through to reporting and evaluating the findings. McGivern's book covers the qualitative and quantitative techniques, including a chapter on the analysis of qualitative data a topic which few texts in this market cover. The book is aimed at those preparing for the MRS Advanced Certificate in Market and Social Research, at those doing an undergraduate and postgraduate course with a research module and/or a requirement to produce a research project .

Table of Contents

The Market Research Society Preface Acknowledgements PART I: INTRODUCING MARKET AND SOCIAL RESEARCH 1. The practice of market and social research 2. Introducing types of research PART II: GETTING STARTED 3. Planning and designing research 4. Writing the brief and the proposal 5. Doing secondary research 6. Collecting qualitative data 7. Collecting quantitative data 8. Sampling 9. Collecting data on attitudes 10. Designing questionnaires PART III: GETTING ON AND FINISHING UP 11. Managing a research project 12. Analysing qualitative data 13. Analysing quantitative data 14. Communicating and reviewing the findingsBibliography Index
Release date NZ
December 21st, 2005
Country of Publication
United Kingdom
2nd Revised edition
Financial Times Prentice Hall
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 889 Banana Points