The Practice of Making Strategy is a user-friendly and extremely accessible text to guide students through the series of possible steps in strategy making. Each chapter introduces the students to the relevant theory, explains how it can be put into practice and allows the student to practice it him/herself. The book is also accompanied by a Website including a student workbook and teacher's slides. Throughout The Practice of Making Strategy, the authors cross-reference the main texts in the field and list helpful further reading. This book will be an extremely valuable student handbook to accompany strategy courses, particularly for MBA students.
Table of Contents
Introduction Getting Started First Steps - Getting a Team Together Getting at Beliefs about Possible Strategic Futures Using Cognitive Mapping to Capture Interview Material Surfacing and Structuring Strategic Issues in Groups Building up a Distinctive and Realistic Goals System Developing a Business Model or Livelihood Scheme Identifying Distinctiveness and Core Distinctive Competences Agreeing Strategies Sustaining the Business Model or Livelihood Scheme and Resolving Key Strategic Issues Making a Statement of Strategic Intent and Other Aspects of Making Strategy Managing an Incomplete Process to Achieve Strategic Change