Throughout this book, Sassoon considers the way in which these different letterforms have a profound and persuasive affect on all of us, that we are distinctly unaware of. For example, the ways in which our handwriting is the reflectance of ourselves on paper and the importance of typography and layout for the atmosphere of a design and how that influences the experience of the reader. Letterforms find their way into everyday life, thus this is a fascinating book for all readers. An essential read for those who are in the creative industry, and a useful guide to those with a career involving letterforms. Beautifully illustrated with examples of calligraphy and lettering - from Rosemary and other script artists