Business & Economics Books:

The Power of Broke

How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage


Paperback / softback

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The Power of Broke by Daymond John

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John draws from his experience founding FUBU on a $40 budget and building it into a $6 billion brand, to show how being broke can force us to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out. Drawing on stories from dozens of entrepreneurs who have bootstrapped their way to wealth, he shows how to leverage the power of broke to success.

Author Biography

In 1992, Daymond John and his partners designed a modest line of clothing on a $40 budget. Today the global fashion brand Fubu is a $6 billion dollar business, while Daymond stands on that same cutting edge as one of corporate America's leading branding consultants. He is also one of the country's most visible and best-known entrepreneurs, thanks to his regular role on the hit ABC series Shark Tank, which draws seven to eight million viewers every Friday night, and is in syndication on weeknights on CNBC. Daymond travels 250 days a year delivering his keynote on the power of broke to companies such as Intel, CitiGoup, Sam's Club, and Rubbermaid; universities and students; entrepreneur groups and pitch conferences; "mom-preneur" groups and more. He is also the founder and CEO of Shark Branding, a brand strategy and licensing consultancy with A-list clients such as AT&T, Google, Jamba Juice, Reebok Cross Fit, and others. He regularly appears on CNBC, Good Morning America, Fox News, Hot 97, ESPN, and has been featured in the WSJ, Fast Company, Inc., Forbes, and more. He has more than 200,000 followers on Twitter and 141,000 likes on Facebook. Author Residence- NYC
Release date NZ
April 18th, 2017
Country of Publication
United States
Crown Publishing Group, Division of Random House Inc
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