Non-Fiction Books:

The Politics of Time and Youth in Brand India

Bargaining with Capital



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The Politics of Time and Youth in Brand India by Jyotsna Kapur
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This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

Author Biography

Jyotsna Kapur is Professor of Cinema Studies and Sociology at Southern Illinois University, Carbondale, USA.
Release date NZ
October 15th, 2013
Country of Publication
United Kingdom
14+ b+w figures
Anthem Press
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