Non-Fiction Books:

The Political Marketing Game

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Hardback
The Political Marketing Game by J. Lees-Marshment
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Description

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Author Biography

JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).
Release date NZ
March 29th, 2011
Audience
  • Professional & Vocational
Country of Publication
United Kingdom
Illustrations
XII, 259 p.
Imprint
Palgrave Macmillan
Pages
259
Dimensions
152x229x20
ISBN-13
9780230537774
Product ID
9202456

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