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Want to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers-all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business-marketing, customer service, finances, products, people-then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to: Put energy into profitable areas and trim dead weight * Raise prices by selling value instead of things * Access new markets by adapting products or services * Hire the right team players * Turn customers into brand ambassadors * Find your own niche and avoid imitating * And more When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.
SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News, Wall Street Journal's "Lunch Break," Newsmax, and other stations. She is also a featured blogger on Constant Contact, Entrepreneur, FoxBusiness.com, AT&T Business Circle, MasterCard, and numerous other sites. The author of The New York Times bestselling It's Your Biz, she consistently ranks among the top ten small business experts to follow on Twitter. RAY MANLEY is a freelance writer and content marketing expert.