Neal Patel, is a Principal Product Manager at Amazon, where he focuses on research & development. Before Amazon, Neal was a founding member of Google's Advanced Technology & Projects (ATAP) group. His work on novel, hybrid quantitative & qualitative research methods is featured in Handbook of Anthropology in Business (2014). Neal was the lead researcher behind Project Oxygen-a Wiley Award-winning study quantifying the impact of effective people management featured in The New York Times and Harvard Business Review. Neal is a Doctoral Candidate in Computational Sociology at the University of Chicago. Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.