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The New Marketing Conversation

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The New Marketing Conversation

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The New Marketing Conversation by Alexandra MacAaron
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Description

Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Conversations Between Customers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Creating Marketing Conversations Between Customers and Sellers delivers tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.
Release date NZ
October 10th, 2003
Country of Publication
United States
Illustrations
Illustrations
Imprint
South-Western
Pages
271
Dimensions
155x231x33
ISBN-13
9780324200577
Product ID
2074047

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