The New Global Marketing Reality

Name: The New Global Marketing Reality
SKU: 1705288
Price: 155.00 NZD
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Description

Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Author Biography:

ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management. - RICHARD BROOKES is Associate Professor in the Department of Marketing at the University of Auckland, New Zealand.

Release date NZ

October 10th, 2003

Author

Audience

Undergraduate

Edition

2004 ed.

Illustrations

XII, 292 p.

Pages

292

Dimensions

152x229x19

ISBN-13

9781403905208

Product ID

1705288

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