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The Moral Advantage - How to Succeed in Business by Doing the Right Thing

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The Moral Advantage - How to Succeed in Business by Doing the Right Thing

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Description

The Moral Advantage shows how to achieve success in the business world without compromising moral convictions. In fact, it describes ways in which moral insights can be used to gain a competitive advantage - for example, through the creative use of moral imagination to develop highly marketable products and services. By showing how to employ rather than trade off moral standards, The Moral Advantage offers a formula for building a business career that is both personally and materially rewarding.

Author Biography:

William Damon is Professor of Education at Stanford University; Senior Fellow at the Hoover Institution on War, Revolution, and Peace; and Director of the Center on Adolescence at Stanford. Prior to coming to California, he was University Professor and Director of the Center for the Study of Human Development at Brown University in Providence, Rhode Island. Damon has written widely on moral commitment at all stages of life. For the past seven years, Damon has been working on a collaborative project (with Howard Gardner and Mihaly Csikszentmihalyi) aimed at fostering excellence and social responsibility in key domains of contemporary work. The domains include business, journalism, the sciences, the arts, higher education, and philanthropy. As part of this broad "Good Work" project (www.goodworkproject.org), Damon has teamed up with a group of leading journalists (the Washington-based Committee for Concerned Journalists) to create a "traveling curriculum" in journalism studies (see www.journalism .org). This training program has already brought principles of good work to hundreds of print, broadcast, and Internet newsrooms.
Release date NZ
August 15th, 2004
Author
Audience
  • General (US: Trade)
Pages
192
Dimensions
65x94x7
ISBN-13
9781576752067
Product ID
2017066

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