The Marking Enterprise

Name: The Marking Enterprise
SKU: 2424739
Price: 151.00 NZD
Availability: InStock

Business Success and Societal Embedding

By:

Format:

Hardback

Series:

INSEAD Business Press

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Description

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Author Biography:

JEAN-CLAUDE THOENIG is Full Professor of Organizational Behaviour at INSEAD where he teaches courses on sociology of organizations, general management, branding, public and non-profit management. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies) and has a long experience as a consultant and policy advisor to MNC's, governmental bodies and the European Commission. He has authored and co-authored 27 books and 98 articles in refereed journals. CHARLES WALDMAN is Senior Affiliate Professor of Marketing at INSEAD. His main interests focus on mar

Release date NZ

October 12th, 2006

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Tertiary Education (US: College)
Undergraduate

Illustrations

XII, 241 p.

Pages

241

Series

INSEAD Business Press

Dimensions

155x235x20

ISBN-13

9780230001879

Product ID

2424739

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