By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you * Anyone with a product or service to market Where will this book take you * You will have a fully fledged business plan ready to implement and track How does it work * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it * In your own time, at your own pace What else do you get * Access to free online videos and printable resources Why Teach Yourself * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals