Non-Fiction Books:

The Marketing of the President

Political Marketing as Campaign Strategy

Format

Paperback / softback

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The Marketing of the President by B.I. Newman
$142.99
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Description

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
Release date NZ
February 22nd, 1994
Author
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
164
Dimensions
152x229x10
ISBN-13
9780803951389
Product ID
2067198

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