A surefire lead generation tool that helps your business generate new customersNo matter what business you're in, you know that success depends on the latest methods to find, woo, and hold onto paying customers. The Lead Ladder serves up a feast of fresh ideas and surefire techniques for doing all that and more. In telling the story of Ted, a salesperson in crisis, Marcus Schaller outlines a proven, step-by-step formula for attracting only the most viable clients, generating dramatically higher sales while reducing advertising and marketing costs and wasted effort. Key featuresA highly successful self-published book now available to a wide audience of business readersLead generation is one of the most crucial business-building skills for companies of every sizeSchaller's lead generation system has been taught to tens of thousands, nationally, through his highly popular seminars and workshops

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