This book presents a surefire lead generation tool that helps your business generate new customers. No matter what business you're in, you know that success depends on the latest methods to find, woo, and hold onto paying customers. "The Lead Ladder" serves up a feast of fresh ideas and surefire techniques for doing all that and more. In telling the story of Ted, a salesperson in crisis, Marcus Schaller outlines a proven, step-by-step formula for attracting only the most viable clients, generating dramatically higher sales while reducing advertising and marketing costs and wasted effort.
Marcus Schaller is founder and president of Purple Dot Group, a lead generation strategy consulting and publishing firm. He has more than eight years of service marketing experience in real estate, consulting, and consumer and business services. For more information about Purple Dot Group's services, seminars, products, and magazine, visit www.leadladder.com.