Business & Economics Books:

The Internet and the 2016 Presidential Campaign

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Paperback

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The Internet and the 2016 Presidential Campaign
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Description

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen's attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Author Biography

Jody C Baumgartner is professor of political science at East Carolina University. Terri L. Towner is associate professor of political science at Oakland University.
Release date NZ
August 31st, 2018
Contributors
Edited by Jody C. Baumgartner Edited by Terri L. Towner
Country of Publication
United States
Illustrations
67 Tables, unspecified; 22 Illustrations, black and white
Imprint
Lexington Books
Pages
384
ISBN-13
9781498542982
Product ID
28054607

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