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The Internationalization of the Firm : A Reader

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The Internationalization of the Firm : A Reader

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Format:

Paperback / softback
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Description

A collection of articles on international business with particular reference to the experience of large European and American multinationals in Europe, Japan and the developing countries. It covers the internationalization process in a chronological manner and analyzes the management of international operations. It should be a valuable text and resource for advanced undergraduates and MBA students.
Release date NZ
October 17th, 1998
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Edition
2nd Revised edition
Illustrations
black & white illustrations
Pages
440
Dimensions
188x244x28
ISBN-13
9781861524010
Product ID
2065883

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