Business & Economics Books:

The Internationalization of German Software-based Companies

Sustainable Growth Strategies for Small and Medium-sized Companies
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Description

This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century. The book examines the case of Germany as one of the world's major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry. The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany's front seat on the express train bound for the second half of the 21st century.
Release date NZ
September 10th, 2016
Pages
82
Edition
Softcover reprint of the original 1st ed. 2015
Audience
  • Professional & Vocational
Illustrations
13 Illustrations, black and white; VIII, 82 p. 13 illus.
Dimensions
155x235x5
ISBN-13
9783319380544
Product ID
26030790

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