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The Interface of Marketing and Strategy on Hardback
The Interface of Marketing and Strategy on Hardback
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The Interface of Marketing and Strategy

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Format:

Hardback
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Description

This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.
Release date NZ
October 1st, 1990
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributors
  • Edited by Barton A. Weitz
  • Edited by George S. Day
  • Edited by Robin Wensley
Country of Publication
United Kingdom
Illustrations
black & white illustrations
Imprint
JAI Press Inc.
Pages
300
Publisher
Elsevier Science & Technology
Dimensions
156x234x27
ISBN-13
9780892328093
Product ID
1835833

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