Business & Economics Books:

The Interface of Marketing and Strategy

Format

Hardback

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The Interface of Marketing and Strategy
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Description

This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.
Release date NZ
October 1st, 1990
Contributors
Edited by Barton A. Weitz Edited by George S. Day Edited by Robin Wensley
Country of Publication
United Kingdom
Illustrations
black & white illustrations
Imprint
JAI Press Inc.
Pages
300
Dimensions
156x234x27
ISBN-13
9780892328093
Product ID
1835833

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