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Ben & Jerry's: The Inside Scoop by Fred Lager
Ben & Jerry's: The Inside Scoop by Fred Lager
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Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
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Paperback / softback
$61.00
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Description

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Author Biography:

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
Release date NZ
May 16th, 1995
Author
Audience
  • General (US: Trade)
Illustrations
16-PAGE B/W INSERT
Pages
272
Dimensions
152x229x15
ISBN-13
9780517883709
Product ID
18269088

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