Graphic designers in early- or mid-career and those in smaller design firms will find the 'big picture' they need to succeed. This comprehensive resource offers inside advice from an array of top professionals on building and protecting a business; marketing graphic design; proposals, pricing, and contracts; and the most pressing legal issues of the industry today. This book provides complete guidance to beginning and mid-career graphic designers on full range of issues needed for running a successful operation. It contains chapters written by recognized experts on studio management, self-promotion, proposal writing, satisfying clients, pricing, negotiating, and collecting. It gives clear explanations of difficult matters such as copyright & trademark, taxes, & insurance. Contributors include top-selling authors of Allworth Press design books: Michael Fleishman, Maria Piscopo, Don Sparkman, Theo Stephan Williams, and others. Special sections provide resources to professional organizations for graphic designers, and for finding attorneys and settling disputes.
TAD CRAWFORD is an attorney, publisher, and author of Legal Guide for the Visual Artist, as well as the business and legal forms series of books for graphic designers, fine artists, photographers, illustrators, interior designers, writers and self-publishers, and crafts, all published by Allworth Press. He is the editor of AIGA Professional Practices in Graphic Design.