Fusion management tempers the thrust of western management's relentless drive for long-term growth with the eastern knowledge that management is essentially a human, not scientific, activity. Management is undergoing the broadest, most significant transformation that managers of the modern era have seen. This is not another of the single issue themes that have promised so much in the recent past and delivered so little. It is fusion management. As this book shows, fusion management is about blending: about combining short-term, medium-term and long-term; discipline and freedom; commercialism and humanity; globablism with local, national and regional marketing; giving the customers what they want while leading them to want it and strengthening the old while nourishing the new.
Robert Heller is founder of Management Today and a well-known and respected author of a number of management books, including, most recently, Goldfinger and In Search of European Excellence. He is also the author of The Fate of IBM and The Naked Manager.