The Four Pillars of Politics

Name: The Four Pillars of Politics
SKU: 23107751
Price: 286.00 NZD
Availability: InStock

Why Some Candidates Don't Win and Others Can't Lead

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Format:

Hardback

Series:

Lexington Studies in Political Communication

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Description

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

Author Biography:

James T. Kitchens is president of the Kitchens Group, a national public opinion research firm. Larry Powell is professor in the Department of Communication Studies at the University of Alabama at Birmingham.

Release date NZ

June 3rd, 2015

Author

Audience

Professional & Vocational

Pages

122

Series

Lexington Studies in Political Communication

Dimensions

161x234x15

ISBN-13

9781498507226

Product ID

23107751

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