Non-Fiction Books:

The Feminisation of Public Relations



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The Feminisation of Public Relations by Greg Smith
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There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.
Release date NZ
June 10th, 2009
Country of Publication
black & white illustrations
VDM Verlag
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