Fashion has played a major part in the elevation of footballers to iconic status in modern society. Whether it be George Best's famous clothes shops, Alan Hudson's haircut or David Beckham's unique dress sense, the worlds of fashion and football have often intertwined. In The Fashion of Football, this relationship is brilliantly brought to life for the very first time. Entertaining and informative, the journey starts with the abolition of the maximum wage in the early '60s and focuses on key names, including George Best and Bobby Moore. There are new interviews with '70s footballers such as Steve Perryman, Alan Hudson and Mike Summerbee, as well as with a wider range of famous names, like the tailor Dougie Hayward, who designed Bobby Moore's suits. As well as documenting this unique history, the authors also talk to players such as Millwall's Darren Ward and examine in depth the huge impact that England captain David Beckham has had on his contemporaries. The book does not just focus on the players, however.
It also charts the many influential street fashions that have emanated from the terraces over the years, notably the widespread popularity of the Skinhead in the late '60s and the birth of the Casual in the mid-'70s. To that end, the authors have unearthed many fascinating testimonies from fans of all persuasions, including the singer Kevin Rowland, the writer Irvine Welsh and members of Cardiff's notorious Soul Crew. The Fashion of Football is a unique book: an amalgamation of history and entertainment mixed into one riveting read. It is brought to life by photographs taken by the great Terry O'Neill, one of the first lensmen to spot and celebrate this remarkable relationship.
Paolo Hewitt is the author of major biographies on Oasis, The Jam and The Small Faces. He has worked for both NME and Melody Maker and is now features editor at Watch magazine. Mark Baxter is a former shop and club owner with a passion for '60s clothing, Tubby Hayes and Millwall Football Club.