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The Encyclopaedic Dictionary of Marketing

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The Encyclopaedic Dictionary of Marketing by Kaleem Mohammad Khan
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This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.
Release date NZ
August 7th, 2006
Country of Publication
United States
SAGE Publications Inc
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