This book examines the USD3 billion electronic home shopping industry in the United States-a business dubbed "remote purchasing," because buyers can shop from homes, businesses, or even their cars. Three sections cover different segments of electronic retailing. The first section discusses television shopping channels, including Home Shopping Network, QVC, network divisions (NBC Direct), and partnerships (Time Warner-Spiegel). The second section covers infomercials, those programs that highlight a specific product or service. The final section takes a look at emerging interactive retailing opportunities offered by a host of services that use modem data transmission devices. Each section includes a brief history but focuses on competitive profiles of specific companies. Electronic retailing is a hot topic and this book offers a wealth of information on the growing home shopping business.
Table of Contents
TV HOME SHOPPING. Market Overview: TV Home Shopping. The Competitive Situation in TV Home Shopping. Marketing Trends and Customer Demographics. INFOMERCIALS. Market Overview: Infomercials. The Competitive Situation in the Infomercial Industry. Marketing Trends in the Infomercial Industry. INTERACTIVE RETAILING. Market Overview: Interactive Retailing. Interactive Television Retailing. Interactive Computerized Retailing. Consumer Usage. Appendix. Index.