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The Economist Guide to Intellectual Property by Stephen Johnson
The Economist Guide to Intellectual Property by Stephen Johnson
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The Economist Guide to Intellectual Property

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The Economist Guide to Intellectual Property

What it is, How to protect it, How to exploit it
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Description

Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral. Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset.

Author Biography:

Stephen Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1982. He subsequently also qualified as an attorney and worked in the US for Kirkland & Ellis LLP for over thirty years, most recently in San Francisco. He now focuses on intellectual property (IP) from a business perspective and also consults for the US charity One Mind on IP and other policy issues affecting neuroscience research.
Release date NZ
June 25th, 2015
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Edition
Main
Imprint
Economist Books
Pages
352
Publisher
Profile Books Ltd
Dimensions
135x216x25
ISBN-13
9781846688973
Product ID
23032278

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