Business & Economics Books:

The Economics of Motorsports

The Case of Formula One

Format

Hardback

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The Economics of Motorsports by Paulo Mourao
$317.99
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Description

This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourao's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

Author Biography

Paulo Reis Mourao is an Assistant Lecturer in the Department of Economics at Gualtar, University of Minho. He is a regular commentator on economics and politics in Portugal.
Release date NZ
July 24th, 2017
Author
Country of Publication
United Kingdom
Edition
1st ed. 2017
Illustrations
25 Illustrations, black and white; XXII, 303 p. 25 illus.
Imprint
Palgrave Macmillan
Pages
303
ISBN-13
9781137602480
Product ID
26882327

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