Even the smartest among us can feel inept as we fail to figure out which
light switch or oven burner to turn on, or whether to push, pull, or slide a
door. The fault, argues this ingenious-even liberating-book, lies not in
ourselves, but in product design that ignores the needs of users and the
principles of cognitive psychology. The problems range from ambiguous and hidden
controls to arbitrary relationships between controls and functions, coupled with
a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The
rules are simple: make things visible, exploit natural relationships that couple
function and control, and make intelligent use of constraints. The goal: guide
the user effortlessly to the right action on the right control at the right
time. In this entertaining and insightful analysis, cognitive scientist Donald
A. Norman hails excellence of design as the most important key to regaining the
competitive edge in influencing consumer behavior.
Now fully expanded and updated, with a new introduction by the author, The
Design of Everyday Things is a powerful primer on how-and why-some products
satisfy customers while others only frustrate them.
Author Biography
Donald A. Norman is co-founder of the Nielsen Norman Group, an executive
consulting firm that helps companies produce human-centered products and
services. He is Breed Professor of Design Emeritus at Northwestern University
and Professor Emeritus at the University of California, San Diego, where he was
founding chair of the Department of Cognitive Science and chair of the
Department of Psychology. He has served as Vice President of Apple
Computer's Advanced Technology Group, and his many books include Emotional
Design, The Design of Future Things, and most recently, Living with
Complexity.
