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The Dark Side of Social Media
The Dark Side of Social Media
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The Dark Side of Social Media

A Consumer Psychology Perspective
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$118.00
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Description

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

Author Biography:

Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.
Release date NZ
September 19th, 2017
Audience
  • Tertiary Education (US: College)
Contributor
  • Edited by Angeline Close Scheinbaum
Illustrations
12 Tables, black and white
Pages
270
ISBN-13
9781138052567
Product ID
26784641

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