Multinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers posted abroad fail and have to return home prematurely. "The Culture Factor" examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs. Through identifying the organizational processes that lead to "cultural problems", the book shows in a practical way how business can manage cultural difference more effectively.
MARK NEAL is a lecturer in Industrial Sociology at the University of Reading. His research interests include cross-national management and cultural issues in multinational companies. He holds a PhD in International Management.