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The Culture Factor

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The Culture Factor

Cross-National Management and the Foreign Venture



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The Culture Factor by Mark Neal
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Multinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers posted abroad fail and have to return home prematurely. "The Culture Factor" examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs. Through identifying the organizational processes that lead to "cultural problems", the book shows in a practical way how business can manage cultural difference more effectively.

Author Biography

MARK NEAL is a lecturer in Industrial Sociology at the University of Reading. His research interests include cross-national management and cultural issues in multinational companies. He holds a PhD in International Management.
Release date NZ
June 9th, 1998
Country of Publication
United Kingdom
XIII, 157 p.
Palgrave Macmillan
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