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The Cultural Side of Innovation on Hardback by Dany Jacobs
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Description

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Author Biography:

Dany Jacobs is Professor of Industrial Dynamics and Innovation Policy at the University of Amsterdam, as well as Professor of Art, Culture, and Economy at the Universities of Applied Science HAN and ArtEZ in Arnhem, the Netherlands. He is author of Mapping Strategic Diversity (2010).
Release date NZ
November 8th, 2013
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Illustrations
15 Tables, black and white; 22 Line drawings, black and white; 2 Halftones, black and white; 24 Illustrations, black and white
Pages
214
Dimensions
152x229x20
ISBN-13
9780415716192
Product ID
21396350

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