Jeffrey Alexander is a leading social theorist who helped create the contemporary field of cultural sociology. He has written and edited dozens of books, among them The Meanings of Social Life, Trauma: A Social Theory, Performance and Power, The Civil Sphere, The Dark Side of Modernity, and Obama Power (with Bernadette Jaworsky). His books and articles have won various national and international awards. Elizabeth Butler Breese is a sociologist who works with high-growth technology and education companies. She has published media, public sphere, and celebrity research in several sociology and communications journals and has been called on to comment on social media trends in The New York Times, Wired, and AdAge. She is currently Marketing Director at Panorama Education. María Luengo is a journalist and a lecturer in the Department of Journalism and Communication at Carlos III University, Madrid. She researches and writes about journalism, culture, and civil sphere. Her latest book, Periodismo social (Social Journalism), coauthored with Juana Gallego (2014), interprets developments at the nexus of social trends and movements, gender and migration, and journalistic culture and practice over the last two decades in Spain. She has published widely in the field of journalism studies, journalism ethics, media, and cultural studies.