Business & Economics Books:

The Corporate Brand

Format

Hardback

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The Corporate Brand by Nicholas Ind
$294.99
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Description

What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a companys reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the companys distinctive qualities such as service or value. This books fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

Author Biography

NICHOLAS IND is Director of the corporate branding consultancy, Ind Associates. His previous books include Terence Conran: The Authorised Biography, also published by Macmillan, and The Corporate Image and Great Advertising Campaigns. He was founder of the International Corporate Identity Group.
Release date NZ
June 6th, 1997
Author
Country of Publication
United Kingdom
Illustrations
XI, 184 p.
Imprint
Palgrave Macmillan
Pages
184
Dimensions
140x216x20
ISBN-13
9780333674727
Product ID
1665043

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