Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
Author Biography
Robert W. Bly is a freelance copywriter specialising in business-to-business, hi-tech and direct advertising. He lives in Dumont, New Jersey.
