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The Content Machine by Michael Bhaskar
The Content Machine by Michael Bhaskar
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The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network
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Description

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Author Biography:

Michael Bhaskar is a digital publisher, researcher and writer based in London.
Release date NZ
October 1st, 2013
Audience
  • General (US: Trade)
Illustrations
3+ figures
Pages
226
Dimensions
140x216x26
ISBN-13
9780857281111
Product ID
21463924

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