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Consultant's Guide to Proposal Writing

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Consultant's Guide to Proposal Writing

How to Satisfy Your Clients and Double Your Income



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The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income by Herman R Holtz
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The most important skill an independent consultant can possess is skill in marketing. A revised and updated edition of a guide to proposal writing, this book shows how to write winning proposals and use them to best advantage. It incorporates new material on using a PC and available software for marketing consulting services generally and for writing proposals especially. There is also a discussion on how the US government, by far the largest market for consulting services, is revamping its procurement systems to increase efficiency and control.

Table of Contents

An Orientation in Proposals. What It Takes to Write a Good Proposal. The Development of Effective Strategies. Some Basics of Sales and Marketing. Gathering Market Intelligence. Making a Beginning. Program Design. Writing, Communication, and Persuasiveness. Special Presentation Guides and Strategies. Graphics. The Executive Summary (and Other Matter). Common Problems and Ideas for Solutions. Miscellaneous Useful Information for Proposal Writing. Index.

Author Biography

About the author HERMAN HOLTZ is one of America's leading consulting authorities and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant, The Direct Marketer's Workbook, and The Consultant's Guide to Winning Clients.
Release date NZ
April 18th, 1990
Country of Publication
United States
2nd Revised edition
John Wiley & Sons Inc
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