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Idiot's Guide: Starting a Food Truck Business

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Idiot's Guide: Starting a Food Truck Business

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Description

- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur

Author Biography

Alan Philips started his culinary career at age 16, when he finished high school early and went to work as a cook for celebrity chef Wolfgang Puck. After studying at Cornell University's School of Hotel Management, Philips became an entrepreneur, starting his own marketing group for hotels and restaurants. As the founder of the Guerilla Culinary Brigade, he launched several "pop-up" dining projects in New York City. Philips wrote his first book, The Complete Idiot's Guide to Starting a Food Truck Business, in 2012, and now works as marketing executive among his many other ventures.
Release date NZ
June 1st, 2012
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Alpha Books
Pages
304
Publisher
Alpha Books
Dimensions
188x231x20
ISBN-13
9781615641628
Product ID
18274249

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