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Complete Idiot's Guide to MBA Basics

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Complete Idiot's Guide to MBA Basics

Format

Paperback

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The Complete Idiot's Guide to MBA Basics by Alpha Books
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Description

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
Release date NZ
April 29th, 2004
Country of Publication
United Kingdom
Edition
2nd Revised edition
Imprint
Alpha
Pages
406
Dimensions
187x231x24
ISBN-13
9780028644493
Product ID
1674669

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