Non-Fiction Books:

The Commercialization of American Culture

New Advertising, Control and Democracy



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The Commercialization of American Culture by Matthew P. McAllister
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Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
Release date NZ
January 30th, 1996
Country of Publication
United States
SAGE Publications Inc
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